something about a skeleton

I saw this print ad a long time ago, but just never put it up here. Yet I like it, I like it very much. It is a clever idea. The execution of that idea clearly communicates the product benefits through a great illustration.

By Forsman & Bodenfors.

something about a metaphor

Why name everything in the basket apples just because they are more than the pears, bananas, oranges and the plums when there is a summarised word for all of these healthy fruits? CEO Björn Rietz on why The Swedish Advertising Association (Svenska Reklamförbundet) changed the name to Sweden's Communication Agencies (Sveriges Kommunikationsbyråer).

I know someone who would love this metaphor.

something about clutter

Yesterday I wrote that I was proud of myself for maintaining diligence and ambition throughout my Bachelor. Today I was reminded that I yet have a long way to go. I realised that presently, I am literally at the very sewer of advertising (today I created an ad for a Toilet Upgrade), but then also the very hardcore of my career - an eye opener that defines what advertising can be, and in fact usually is. Also referred to as clutter. Thus, what we [advertising students] believe advertising is all about, how it should appear, is only the top of the iceberg. No need to explain that metaphor. The point is, maybe I should not downgrade myself for creating tender ads that are targeted towards level 1 builders, but rather be pleased to have gained that realisation. That advertising is not just about persuading through creativity or influencing through appeals, but to inform. Of course, informative advertising as such can be communicated creatively and through different appeals, yet the purpose is ultimately formal. You get the point. Clutter will always constitute the substantial chunk of advertising, whatever amount of diligence and ambition you may have.

something about a chameleon

Tick. Had the last seminar of my Bachelor today, yet despite that I have three exams to go, I feel relived. This particular semester, or rather the last three semesters, have required a great amount of input, thus it is not too delicate to say that I am proud of myself. That said, I may now have time to increase frequency here, at the Nexus of my newfound passion.

How about this spot for a pre-graduation present. If in fact it was created for Ray Ban, I am unaware, however if is not, then congratulations - soon to become a million views baby.



Music by Yuksek - Eat My Bear

something about the art of driving

The Art of Driving campaign for the new BMW Z4 roadster is very interesting - very interesting indeed. I have not been able to track down the current Australia spot (which is extremely well produced!) however the below spot provides the big idea of the concept. I cannot recall simile, and so I believe the concept is very unique; it creates a truly emotive aura moreover it presents the product in very classy manner. Frankly, it is the best ad I have seen in the category for years.

Created by Idea City, Austin Texas, USA.



Epic.

something about scribbling

Sadly, whenever I get some time off studies the most recent trend is I remain static in front of my desktop trying to catch up with the stuff that have gone passed me while researching and writing on assessments. Yet another instance has been playing around with Adobe CS4, unfortunately completely unwitting of what the hell I am doing, however, I think I am starting to get a grip of how to handle that Scribble-tool... for whatever necessary reason anyway. Maybe I should just stop using CS4 and stick to iWork and Office. That, however, is my sphere.

something about not quitting

I am not a quitter, quite the opposite I am an ambitious young man. The current Nexus frequency is thus not due to lack of ambition, but rather because of it. I am currently writing a Media Plan for fictitious company Luxury Travel Group, to establish their brand primarily in the Perth, Sydney and Melbourne markets, targeting an up-market audience to generate immediate sales, or in time for the northern hemisphere spring 2010. On top of that I am in the starting blocks of writing a Marketing Plan (together with my fellow-marketers) for yet another fictitious purpose: to distribute West Australian Little Creatures' ales and beers within the Netherlands. Fictitious here and fictitious there, they are both challenging assessments based on real facts, and so why not make the most of it. Education must after all be a ROI. However, keep browsing the Nexus blogspot every now and then, otherwise I can let know whenever there is amazing stuff going on here.

However, I thought I may share something but an explanation of why not. This morning when I browsed through the tweets on Twitterific I clicked on @theplanninglab's latest link share and opened a window to a bit of laugh. Maths has never been my pleasure in school, however, this kind of math made me rethink the subject - consumer behavior just turned metric. Below are some of my favorite calculations:












Until next visit, take care.

something about preparing for a job interview

Since it is on my agenda.

something about being on the hook

Chrysler's second-largest unsecured creditor is BBDO, Detroit, which is on the hook for $58.1 million, according to the automaker's bankruptcy filing. The news comes as the agency readies an ad campaign that will break on Sunday to explain to the American public that despite the bankruptcy, Chrysler is still in business.

Right.

something about extreme shepherding

Branded entertainment may be an unscrupulous form of inventing want, but it sure is entertaining. For Samsung LED by The Viral Factory via the editor of coolwhip.