something about being in the background

Since August 2006, advertising has constituted a significant part of my everyday life and critical thinking. Since then, obviously, I've become more receptive or susceptible to - and subsequently more aware of - the everyday clutter that we get exposed to wherever we go, whenever we go, or in fact, even if we choose not to go anywhere - advertising is everywhere, anywhere, all the time. Yet, being young and naive doesn't make you realise the actual impact of the business; advertising is not just about brand building or promotional campaigns - integrated strategies, media buying and planning, and creative executions. A couple of days a go, during my every now and then flicking through the Adnews website I clicked my way through to the Ad Agencies link and from there I scrolled my way down to get a grasp of the actual numbers of available for service agencies (only in Australia) out there. I stopped counting after about two-hundred; the capacity and diversification of the business is immense with every agency offering their unique formula and niche to service clients with specific needs (or at least that's what they say). With the ongoing, or unfortunately incoming recession I doubt that every agency in that list will remain posted, however, if the two-hundred agencies that were counted will face bankruptcy within the next 12 months there will still be hundreds and hundreds left to compete for the thousands of clients out there. Further on, about advertising being long-term strategic or cleverly tactical, meanwhile other agencies holds mammoth accounts without showing off any creative power what so ever - the below ads have been put together be myself at Adcorp for the Government of Western Australia. Sexy - No. Lucrative - Yes!

something about a dove

Hilarious by Forsman & Bodenfors

something about aap!

Aap! - sourced from Johan Ståhle.

something about a rockstar

Pretty cool concept - Rockstar.

something about the summer frequency

Admittedly, pretty slow tempo at the Nexus blogspot, but the weather is to blame for that - it's wonderful! So do expect a slower pace at this URL for a bit ahead. Further on, an Eastcoast trip between 17 December and 10 January may not increase the frequency yet can bring alot of inspiration for further blogging at this very ad-portal. Meanwhile, I'll be glad to remind you of some hilarious TVCs

John West Salmon



Tele2 - What are your parents up to while you're abroad? The Snowracer (Retrieved from /hiptobesquare)



Tele2 - (contin.) The Scooter



Tele2 - (contin.) The Golfer

something about digital all over

Rebounding the last chapter for a dose of serious competition from Great Works. Check out their client portfolio and this Absolut Machines campaign - that's being hooked up yet relying on a convincing competitive edge.

It's no secret that the world's becoming more digital by the day. More and more people connect to the Internet, changing their habits and behaviour.
We also find that the Internet is becoming more and more like television and television is becoming more like the Internet. IP-telephony, Triple-play, TV in your mobile. It's all coming together. This (and a whole bunch of other stuff), we thought, demanded a new type of agency and guess what? We ARE that agency!
We believe in interaction and that advertising will keep moving into interactive and digital channels. Not everything we do is - or will be - digital, but we will always have one foot made of ones and zeros.