something about the art of driving

The Art of Driving campaign for the new BMW Z4 roadster is very interesting - very interesting indeed. I have not been able to track down the current Australia spot (which is extremely well produced!) however the below spot provides the big idea of the concept. I cannot recall simile, and so I believe the concept is very unique; it creates a truly emotive aura moreover it presents the product in very classy manner. Frankly, it is the best ad I have seen in the category for years.

Created by Idea City, Austin Texas, USA.



Epic.