Why name everything in the basket apples just because they are more than the pears, bananas, oranges and the plums when there is a summarised word for all of these healthy fruits? CEO Björn Rietz on why The Swedish Advertising Association (Svenska Reklamförbundet) changed the name to Sweden's Communication Agencies (Sveriges Kommunikationsbyråer).
I know someone who would love this metaphor.
Saturday 30 May 2009
something about a metaphor
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