Thursday, 15 October 2009

something about the end

New project in progress.

Tuesday, 22 September 2009

something about no limits

I'm currently working on some stuff for Lindex, in particular monitoring their current media activities for the No Limits-campaign. Fortunately for Lindex, at a first glance, the new collection is generally perceived with astonishment by prospected customers; Lindex brand image among the young, hip and trendy audience, 18-25 something, has over the past years been seriously infected - granny doomed, kind of. This time, however, they seem to have put all peas in the right pod in terms of trying to attract the younger influential audience. "They surprise", or "Lindex with edge" are among many more flattering comments that are thrown at the designers.

However, another obvious "trend" among bloggers who choose to report about the new "edgy" collection is also the choice of music backing-up the new TVC created by We Are Group. Tailormade for this particular campaign The You Know Who are closing-up to 3,000 views in just about 2 weeks on YouTube with their Puttin' on the Ritz-remix of the classic song (carrying the similar title). In the right environment songs can really (emotionally) boost the popularity of a brand - or vice versa. An interesting synergy.

Monday, 21 September 2009

something about retro storytelling

For Nike Sportswear, starring French footballer, and Manchester United left-defender, Patrice Evra.

something about creativity from scania

The simplest of executions may not always be the most effective solution when solving a problem, but they sure can be great sometimes. By The Fan Club in Malmö, Sweden - winner of Resumé's newly-founded industry competition Hela Skånes Bästa Reklam (The Best Advertising in Scania).

Skateboarding for beginners.

Ouch, ouch.

Sunday, 13 September 2009

Beutifully crafted. Absolutely beautiful. That's how you prove your new client they've made the right decision - almost 80,000 views, and another 200 comments, in just about two weeks. By Lowe Brindfors

Lyrics by Asha Ali - My Time Is Now. Beautiful, too.

I wish the brand SAAB all the best.

Monday, 7 September 2009

something about sarcasm

I presume that /hiptobesquare will love this video, otherwise @Furjo will.

By JvM Stockholm.

Saturday, 5 September 2009