something about confusion

this ad was displayed to me yesterday. not really sure about it though. is it for real or is it fake? what do you reckon? i'm neutral because i don't have any reference. well, for a moment, pretend that it is for real (which is possible) and try to explain what you think of it in relation to vw's conventional history of print advertising (exemplified in the april 23 post).



caution vw?

something about a great tan

one of our lecturers displayed these particular magazine ads a couple of days ago, pretty interesting stuff literally and creatively.




i'd buy the product immediately! don't know why though..

something about nostalgia

when i first began my bachelor of communications-journey on berghs, autumn 2006, i didn't quite know where my studies would take me other than to the first stage on ecu and western australia. however, my first ambition was to become a copywriter, my second to go for pr, my third idea was to focus on marketing... and so on. as a matter of fact i'm not yet sure of my future career even though my bachelor process have lead me into new insights about the businesses benefits for me personally. however, at this stage (with two and a half semesters to go on ecu) I curiously follow and interact with the business of advertising as you'd probably be aware of by now. to keep my really sleepy story short, i passed by one of my first assignments for this bachelor and it made me realise that my taste for print ads haven't changed much since.



still pretty up-to-date and interrelated if you look at one of the later ads from the 2008 campaign, for instance this newer ad for the r32. oops! ddb did it again.



moreover, a great fuckin' campaign. have a closer look at ddb's clients @ ddb

something about a large cup of coffee

a totally creative ad for macco's new x-tra large coffee produced by ddb in stockholm. a really simple message communicated through a really simple execution; yet so thoughtful.



Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl

something about cut copy

no matter how much i try to experiment my taste for music (which i've in reality managed quite successfully (as you all know)), i always tend to fall for certain tunes of electro. these songs may not belong in the same genre, as the matter of fact they may not even relate at all. yet when these particular tunes are, somewhat, integrated with disco music (you know, crazy colors and all that stuff), the result, however, tends to be the most tasteful for my senses.

most recently, i heard a live gig on tv from a band called cut copy that reminds me of a certain ski movie from back in the days (ironically called 'happy days'). however, neither did i, at that time, dig deeper into their culture of music nor did i care to remember about them until a couple of months ago when they performed live before daft punk on the esplande in perth city.

to get to the freakin' point, i (legally) downloaded their new released 2008 album, 'in ghost colours', which luckily evoked my insights towards their music that makes me never want to forget them ever again.

this is track number three from the album, called 'lights & music', which probably is my favorite song right now. so as my dear friend dennis would quote it and as i know would suggest you to do: "lace up and disco, bitch!".



the album cover for you to apply in your artwork collection in itunes (after you've downloaded it (legally)).



and of course their myspace address, http://www.myspace.com/cutcopy.

ps. they have a gig tonight in stockholm. lucky you guys. ds.

something about yellowcar

yellowcar is a brand new, stockholm situated, communication agency that use unconventional methods to get messages across and responded to. this particular agency have developed a technique to integrate wireless alternatives such as bluetooth with outdoor advertising and event marketing to share movies, music, video games, applications and so on, to the consumers mobile phones; all of this communication is measurable to deliver precise statistics for each campaign.

yellowcar believe that creativity is about generating a message for the consumer to interact with. moreover, they believe that communication is about activating the consumer physically and get them to interact with the brand. whether it's about mobile marketing or guerilla marketing, as long as the communication generates a message that the consumer want to interact with.

yellowcar breaks the traditional boundaries of marketing communication. their sophisticated concept mirrors the future trends of advertising, or integrated marketing communication if you like. this novel agency have already cooperated with major international brands including michelin, sony ericsson, saab and bacardi, integrating their brands with the technology of bluetooth and mobile phones with event marketing.

have a browse on their new launched website, http://www.yellowcar.se/, to get a glance of what future communication has to offer.



well done kristian, and good luck.

something about a plate of unwanted sushi

pretty nice ad for polluted sea issues. not only creative, but quite effective as well i suppose? this ad actually comes from a series of ads created by the jwt dubai (uae) agency, however this sushi one stood out the most. an unwanted serving suggestion of a trendy dish, executed in a trendy way.

something about a gay community

hilarious commercial for qx.se- sweden's largest gay community. note the tone of voice and the facial expressions of his friends; just hilarious.



cool car indeed.

something about a cough

not sure about the message response towards this series of ads, yet oh they are brilliantly creative with a humorous touch. though isn't the submarine one a bit far-fetched? nae not particularly according to me. fcb johannesburg did it again. cheers for that Rob and Adam.




Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz

something about a ruined night out

a direct hit commercial for complete washroom solutions. pretty hip, pretty provocative and completely humorous. poor, poor girl. i can only imagine her disappointment.



say no to dirt.

something about detergent

pretty effective detergent i suppose.



Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz

picture driven ad with a funny twist.

something about draft fcb

this particular post will consist of wisdom and know-how generated through draft fcb. an imc agency who believes that, "it’s all about inspiration and motivation. about turning insights about the consumer, the client and the competition into ideas that incite consumer behavior."

moreover fcb is, "a full marketing communication agency designed to build our clients' businesses by focusing on consumer behavior."

they represent a new breed agency with activities worldwide. their business portfolio goes beyond success, including cooperations with audi, toyota, honda, oreo, kfc, motorola, lego and starbucks to highlight a few. their philosophy of communication through seamless strategies and creativity inspires and interests me completely.

quote: "it's about understanding the most optimal way of connecting with the consumer at the right time, in the right place with the most compelling message. ultimately we are an organization where creativity supersedes everything but accountability.
above the line, below the line, on-line, off-line, conventional vertical reporting lines, horizontal waiting lines. in fact, completely outside the lines of traditional thinking. our objective is simple. to offer total integration that is effective and efficient and optimizes consumer behavioral insights to drive results."end of quote. sophistication at its peak.

their website, http://www.draftfcb.com/flash, clarifies their terrific insights towards the business of integrated communication.



their swedish office on birger jarls gatan in stockholm is well worth a visit anytime time soon.

something about a sneezing panda

some of you might have seen this clip before, yet i need to post this supercool little creature. take the time, it's only 16 seconds.
yep, it's one of them unrelated postings.



i want him.

something about another (more elegant) integration

in my last draft i briefly exemplified some companies that has made use of shared visions. well i, however, believe that south korean samsung and danish bang & olufsen has taken the phone/mp3 device symbiosis to a whole new level of elegance. not only have samsung utilized bang & olufsen speakers in their latest phone models, moreover together they've created a piece of art in a category in which not even the iphone belongs. i present to you, the serenata.



available to guzzle at http://www.bang-olufsen.com/page.asp?id=381 or in a louis vuitton case.

something about shared visions

has your mobile phone become an expression of who you are?

recently, their has been several integrations between mobile phone manufacturers and respected trendsetters. these cluster cases signifies cooperations of shared visions, where some recognize themselves with multinational ready-made clothing companies (or the other way around) while others integrate through technology. could this result in a kind of double brand equity effect or do they worsen each others image?

however, it is for us (the consumer) to judge which of these merged visions that benefits the most. which do you prefer? fashion or technology?

lg & prada?


motorola & dolce gabbana?


samsung & armani?


nokia & carl zeiss optics?


sony ericsson & walkman?


gucci & ?


or perhaps just apple & apple (iphone & ipod)?