something about yellowcar

yellowcar is a brand new, stockholm situated, communication agency that use unconventional methods to get messages across and responded to. this particular agency have developed a technique to integrate wireless alternatives such as bluetooth with outdoor advertising and event marketing to share movies, music, video games, applications and so on, to the consumers mobile phones; all of this communication is measurable to deliver precise statistics for each campaign.

yellowcar believe that creativity is about generating a message for the consumer to interact with. moreover, they believe that communication is about activating the consumer physically and get them to interact with the brand. whether it's about mobile marketing or guerilla marketing, as long as the communication generates a message that the consumer want to interact with.

yellowcar breaks the traditional boundaries of marketing communication. their sophisticated concept mirrors the future trends of advertising, or integrated marketing communication if you like. this novel agency have already cooperated with major international brands including michelin, sony ericsson, saab and bacardi, integrating their brands with the technology of bluetooth and mobile phones with event marketing.

have a browse on their new launched website, http://www.yellowcar.se/, to get a glance of what future communication has to offer.



well done kristian, and good luck.