something about digital creativity

Digital is the future of marketing communications - without a doubt. Recently, Pefect Fools were brought to the Nexus stage, however, the Fools are not alone in the future spotlight. The competitors are influential and they are currently involved in a prestigious battle with other Swedish digital agencies - North Kingdom and Your Majesty - to win over the lucrative Pepsi account from American and Worldwide giants BBDO. Besides the Swedish American-located digital geniuses Perfect Fools, North Kingdom and Your Majesty, American R/GA will participate in the settlement. BBDO, who've earned and served the Pepsi account since the 60's, obviously have little know-how about digital executions hence Pepsi is currently seeking to sign the source to what they believe will serve future rampage for Coca-Cola's constant anxiety.

The below execution is an example, to demonstrate competence, from the North Kingdom portfolio and the Get the Glass-campaign for Carling Glass.

something about artwork

An alternative set of ads by åkestam.holst for SBAB. Well - yes, they've been published on the website for a bit now, however, since I too often revisit their particular URL, I thought I'd might post them onto Nexus. They are, in fact, pretty lovely.

something about a 'high' level

B2B-advertising at a 'high' level - by Le Bureau.

something about 100w

Awesome billboard/banderole by Storåkers McCann - in fact, 100W's of awesomeness with a single criteria: Creativity that generates effect.



Copy (direct translation): Now we make it easier for you to separate the firms' money from your private.

something about chemicals

Epica Creative Awards 2008
Country: Germany
Client: Marie Curie Actions
Award: Gold (Film - Public Interest)
Execution: "Chemical Party"

something about stories

A good idea doesn't care who had it. (303: Culture, 2008)

A very true statement, which reminds me of an episode of Mad Men where the fawn on Junior Account Executive, Peter Campbell, who aspires to become head of Account Services at Stirling & Cooper, frantically is trying to overrun CD Don Draper's plan to enter former Y&R London Senior Account Herman "Duck" Phillips into the agency. In Mr Stirling's absence, due to his bad health, young Campbell, who 'by complete accident' has collected valid information on Draper's childhood and early maturity stage, threatens to reveal Draper's fuzzy past if he doesn't crown him, Campbell, head of Account Services. Draper, himself, is moderately impressed by Campbell's attitude and behavior, however, unwitting and quite concerned on how much Campbell knows about his previous life. Fast-forwardly, they both end up barefoot in Mr Cooper's office; Draper first tell Mr Cooper his decision on the new agency structure yet only the minute later Campbell pulls of the story about Draper. Mr Cooper remains silent yet confused for a bit. Then he says:
- Mr Campbell, who cares!? A man is whatever room he's in, right now Donald Draper is in this room. I assure you, there is more profit in forgetting this. I put your energy into bringing in accounts.

I think you all get the point.

Speaking of ideas and life stories, the below art direction- and copy ensemble is brought to you by Fallon - absolutely astonishing.



The copy reads, Every face tells a story.

something about leo burnett

My daily ad-cruise was both inspiring and rewarding. During my in-front-of-computer lunch break at Adcorp I decided to revisit an old friend of our business, Leo Burnett. Leo himself died in 1971, however, his philosophy is still preached and his business generates ideas - campaigns - like never before. Founded in Chicago, 1935, the Leo Burnett agency network have of today established 96 full-service agencies worldwide and its success heritage from a people-focused approach to advertising. From building brands on ideas that drew from real human insights.

Yet despite the agency network's 70+ history, the 2008 version of the website can't be beaten - the style is exquisite and the interaction is genius. Have a good browse through the galleries and enjoy your forwarding. My shopping bag for the day being, ended with this set of ads for Luxor marking pens:





The last ad very much reminds me of the below ad - the copy reads 'Smoking Kills More'. The ad space in the above ad, however, is a shame.

something about guldägget

Hopefully, a lovely blog @ http://www.guldaggsbloggen.se/. Swedish, seulement.

something about another truth

The Need is The Mother of Invention. / Swedish Advertising Awards, Guldägget's Head of Jury, Pelle Sjönell. In other words, when recession is evident, the need for creativity is crucial - relevant to any business.

something about generation generous

Gen Y to spend big this Christmas. Younger Australians have fewer financial responsibilities, more confidence, and less worries than the general population....
...They’ve never experienced an economic downturn or job losses before, and judging by their spending plans, they’re not too fazed by the prospect.

Naive and eager, or simply generous?