Thursday 20 November 2008

something about leo burnett

My daily ad-cruise was both inspiring and rewarding. During my in-front-of-computer lunch break at Adcorp I decided to revisit an old friend of our business, Leo Burnett. Leo himself died in 1971, however, his philosophy is still preached and his business generates ideas - campaigns - like never before. Founded in Chicago, 1935, the Leo Burnett agency network have of today established 96 full-service agencies worldwide and its success heritage from a people-focused approach to advertising. From building brands on ideas that drew from real human insights.

Yet despite the agency network's 70+ history, the 2008 version of the website can't be beaten - the style is exquisite and the interaction is genius. Have a good browse through the galleries and enjoy your forwarding. My shopping bag for the day being, ended with this set of ads for Luxor marking pens:





The last ad very much reminds me of the below ad - the copy reads 'Smoking Kills More'. The ad space in the above ad, however, is a shame.

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