something about digital creativity

Digital is the future of marketing communications - without a doubt. Recently, Pefect Fools were brought to the Nexus stage, however, the Fools are not alone in the future spotlight. The competitors are influential and they are currently involved in a prestigious battle with other Swedish digital agencies - North Kingdom and Your Majesty - to win over the lucrative Pepsi account from American and Worldwide giants BBDO. Besides the Swedish American-located digital geniuses Perfect Fools, North Kingdom and Your Majesty, American R/GA will participate in the settlement. BBDO, who've earned and served the Pepsi account since the 60's, obviously have little know-how about digital executions hence Pepsi is currently seeking to sign the source to what they believe will serve future rampage for Coca-Cola's constant anxiety.

The below execution is an example, to demonstrate competence, from the North Kingdom portfolio and the Get the Glass-campaign for Carling Glass.