something about keywords

Ancient idea, yet a nice illustration.



By DDB London

something about cheating the app store

An alert was sent out to our work-emails this afternoon, seems our "colleagues" used a tactic rather than a strategy.

Cheating the App Store: PR firm has interns post positive reviews for clients

When it comes to winning in the App Store, one PR firm has discovered a dynamite strategy: throw ethics out the window. Reverb Communications, a PR firm that represents dozens of game publishers and developers, has managed to find astounding success on Apple’s App Store for its clients. Among its various tactics? It hires a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client’s applications.

Click the snippet for the full article.

something about a generation y:er's ego

In preparation before my first week at Prime PR I extracted an always interesting topic, from the Prime sponsored book(let) Spaningar, about the fastidious Generation Y, in particular those born after 1990, and their belief about why they buy.

We seek sophistication in everything we do. We won’t become work-o-holics as like our parents. We won’t say “it was better back then” like our grandparents. We won’t stress ourselves out to buy. We want to be calmed down. We want to rest in peace. We want aesthetics and mindsoothing marketing that speaks to us via the heart and the brain’s emotive parts. We want advertising that is enough subtle and peeled. Our favourite option, when it comes to guidance about choice of consumption, is through recommendations from friends. No screaming incentives to buy.

Young Sweden is sick and tired of stress and hype. Young Sweden knows what is best for them, individually. They choose sophistication. And independence. They think.

something about [praim] pr

There is no one-way into the future, fortunately. Because you always have options, you should allow your mind to resonate, weigh pros and cons and ideally figure out the best way to go. Basically, follow your instincts.

Last week I was sure of my next step-stone, a Diploma-degree at Berghs School of Communication. But I started thinking about my options, which I then though were few because of the economic climate affecting the business. Therefore, the first thing that came to mind was to find an internship - unpaid. Offering your services for free might be the best chance you have being a newly graduated advertising, PR and marketing student. So I gathered my business contacts and started distributing my revived CV, hoped for the best and waited.

Several agencies were approached, mainly advertising agencies, one PR agency - Prime. Long story short, Prime PR offered me a 10-week internship starting from next week, on August 24. So I took the chance, rejected my place at the world's best communicational institution and wish for the best possible outcome. Let us hope that my instincts are well played. Only they know. But right now, I am super-excited. Super-motivated. Prime, here I come.

something about a defeat

By Ruth for Tekniska Museet (National Museum of Science and Technology), Stockholm.

All little geniuses favorite place.



Apparently they reached the finals in this year's edition of DN Advertising Cup, ironically beating the ad published in the previous post in the semi. Snap.

something about a new chapter

Nexus will be up running again soon. Ticked off my Bachelor of Communications. Next step is a Diploma-degree in Marketing Communications at Berghs School of Communication in Stockholm. Looking forward to a hell of a year - inspiration wise, and otherwise too. Now is when the magic happens!

Meanwhile, I will share the greatest piece of advertising this summer. Created by The Fan Club, Malmö.



Probably one of the most debated topics at the moment, especially in Sweden due to the summons of The Pirate Bay late this spring. As with the Goodbye Bush print ad previously discussed, the medium is the message.

Unfortunately, the copy only reads well in Swedish.