something about cheating the app store

An alert was sent out to our work-emails this afternoon, seems our "colleagues" used a tactic rather than a strategy.

Cheating the App Store: PR firm has interns post positive reviews for clients

When it comes to winning in the App Store, one PR firm has discovered a dynamite strategy: throw ethics out the window. Reverb Communications, a PR firm that represents dozens of game publishers and developers, has managed to find astounding success on Apple’s App Store for its clients. Among its various tactics? It hires a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client’s applications.

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