something about directing

Another buzz generator created for Jungstil. Via copyranter.

something about nice shoes

Guava NYC, the creators of the million hit Blackberry Bullet project has just merged with digital agency Nice Shoes. The Blackberry project was initially created as a spec project to promote their photorealistic 3D capabilities. The spot is not related to the advertising campaigns of Blackberry, its parent company Research In Motion, or Verizon and was created without their knowledge or prior approval. 27 days after the release date, however, the video was pulled from YouTube due to a copyright issue claimed by Death Songs LLC, the copyright holders of the background tune “Black Grease” by Black Angels. Before that, repeatedly, a prominent million viewers watched the video. Guava's visual effect skills was thus unveiled and as of today they've merged with big brother Nice Shoes. Take a look their promo video on the homepage of the Nice Shoes website - creative power personified. Just click on the Nice Shoes link above.

something about aaron's house o'ribs

Direct-mail at its best. By Mark Saperstein and Tom Neville, Creative Director and Art Director respectively at Aquent Corporate Marketing for Aquent.

something about ernö rubik

Invented in 1974 by Hungarian sculptor and professor of architecture Ernö Rubik, the Rubik's Cube was originally called the Magic Cube. The puzzle was licensed by Rubik to be sold by Ideal Toys in 1980 and won the German Game of the Year special award for Best Puzzle that year. As of January 2009, 350 million cubes have sold worldwide making it the world's top-selling puzzle game. It is widely considered to be the world's best-selling toy.

Below is a low-involvement version of the classic, by JWT Dubai. No comments.

something about the emperor

The comment I heard most at the conference: “I am so sick of all this social media bullshit…”

But, sadly, people only said it to me in private, and in hushed tones.

The emperor's new medium.

Via The Ad Contrarian.

something about low rise

My opinion on this one: I prefer the one brand over the other. Even though I ideally prefer simple solutions, I don't think that this is the right solution for this particular task. I'd prefer Heidi, Adriana, Alessandra, Miranda, Marisa, Doutzen, or even Tyra wearing a pair. Nuff said.

something about your turn

An interesting execution for WWF to encourage people to do something [about extermination], to Take Action! Yet without leaving the reader feeling guilty, a common perception of such context one would assume. JWT says: We create ideas for our clients that people want to spend time with. I see what they mean.

something about discerning fashionistas

As a true trendsetter in the fashion industry, Le Specs still sets the pace for innovation in fast fashion, enjoying its third year of sustained success. Employed in a myriad of prevalent fashion TV shows, the brands popularity seems to have no bounds. Whether it's a Melbourne catwalk or a Bondi boardwalk, Le Specs is sure to have you eyes covered - the brand is back.

It's true that I just bought a pair of Le Specs low-priced sunnies, yet it's true that I'm still a genuine brand snob. Three years ago I knew nothing about Le Specs; neither about their products not about the brand itself. For a company established over 27 years ago, selling over a million unit in its first year, it may seem strange that brand recognition has been relatively low since. The revival however is anything but strange, but rather quite extraordinary. Today, thousands of stockists worldwide, yet particularly in Australia and Sweden, line up to snatch a piece of the inventory to be able to satisfy the boosting demand.

The style of Le Specs products are naturally inspired by French haute couture fashion and the 08/09 range offers models for wide, squeesed, high, low, round, angular, pretty and ugly faces. Except for PR, wearers are the main carriers of the message. An inexpensive price strategy allow anyone to own a pair and any store to stock some pairs. Hence, consumers are the exhibitionists and if their pretty faces promote the sunnies well a Le Specs stockist may be just around the corner.

Undoubtedly, the strategy has been effective. Le Specs have become a mature brand in the domestic [Australian] market, particularly among Gen Y; moreover, an exceedingly broad audience of that particular population. Innovation is naturally essential to keep up with current fashions, because trends are, of course, only trends. However, product extension is another objective that could nudge the brand into additional markets.

Using an analogy, Le Specs are like global outfitters American Apparel, only niched to sunnies. And plus they go very well together. Despite I being a snob, American Apparel are my purveyors in terms of garments. Even though their cloths and accessories are ridiculously inexpensive, they radiate an iconic image that many young people want to be recognised with. Exactly that does Le Specs, so let's hope they can continue to evolve. Viva Le Specs!

something about being naive

Good use of media, yet timing is everything.

"Advancement through Technology" became "The Ultimate Driving Machine"

something about going bananas

I know that I'm going bananas at copyranter, yet own-sourced content will be found in my next post. Yet before, this outdoor ad for John West tuna created by Grey Melbourne may not be appetising, but it sure is pretty interesting. Via BestAdsOnTv.

something about advice for the next-generation planner

Thank you Leon at The Planning Lab for the Advice for the Next-Generation Planner.

A compiled PDF of these advice can be downloaded here.

something about deceiving

Seriously, WTF!? Again, retrieved from copyranter.

something about t&a

In the spirit of good taste, view this TVC. Well, not for the superiority of it, but because it was, just then, a catchy line. You'll see. The first time I saw it was last week when I went to the movies - The Boat That Rocked - in Melbourne, and sure I admit I had a bit of a titter back then. The second time around I browsed passed it was only today at copyranter and so I thought, why not.

Cheesy, generic, but a little bit funny too.

something about direct translations

Translating english sayings directly into swedish can often end up pretty diffuse, and sometimes completely wrong. By Volontaire, an affiliate of Publicis Stockholm.

something about a heist

Well crafted by Wieden+Kennedy.

something about youtube's new analytical tool

Awesome stuff retrieved from the YouTube Australia blogspot: "Finally, we have some answers. Today we're releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site..."

something about moët & scarlett

Belonging to the male race and being a big fan of the very origins of champagne, I truly appreciate this new ensemble that 250 year-old champagne makers Moët & Chandon have encouraged: "In itself, it indicates a level of pride and dedication to the product; being 250 years-old and still being very contemporary". Well spoken Scarlett.

something about metropolitan hunting

A week of hell at Uni followed by an epic week in Melbourne during Easter is the declaration for low-stream @ NC. Anyway, somehow back on track now, yet what a comeback...

... Great print ads by Jung v. Matt Stockholm for Hunt Stockholm. Finalist, later runner-ups in this year's edition of Guldägget. More to come soon.

something about a summary

"It's about connecting with the receiver on the receiver's conditions." Stig Lundstedt, CEO Goss

A summary of the Guldäggsgala 2009 @ Stockholm Concert Hall. Retrieved from Guldäggsbloggen. Congratulations to all the winners, and all other competitors. This video is Swedish only.

something about a silver egg

Congratulations åkeatam.holst - absolute winner, or should it read runner-up.