Sunday 26 April 2009

something about nice shoes

Guava NYC, the creators of the million hit Blackberry Bullet project has just merged with digital agency Nice Shoes. The Blackberry project was initially created as a spec project to promote their photorealistic 3D capabilities. The spot is not related to the advertising campaigns of Blackberry, its parent company Research In Motion, or Verizon and was created without their knowledge or prior approval. 27 days after the release date, however, the video was pulled from YouTube due to a copyright issue claimed by Death Songs LLC, the copyright holders of the background tune “Black Grease” by Black Angels. Before that, repeatedly, a prominent million viewers watched the video. Guava's visual effect skills was thus unveiled and as of today they've merged with big brother Nice Shoes. Take a look their promo video on the homepage of the Nice Shoes website - creative power personified. Just click on the Nice Shoes link above.

1 comment:

Joachim said...

ye, very cool video! what happend in the last scene? ;)