something about western australians and sex

A couple of early day-endings this week has given me time to have a good read through the latest issue of AdNews; fortunately, an issue with many interesting stories included. Yet except for the often engaging digital- and planning section, executive creative director John Mescall of SMART [not SMART. as per previous post] always delivers insightful briefings in his 'SMARTARSE' paragraph. This week's 'SMARTARSE' topic was on homogeneity, and how it doesn't count for all Australians; particularly not for West Australians. In a shortened version of his article, he argues:
"Australia is a pretty big country. No, let me take that back. Australia is a freakingly huge country.
So it always gives me a bit of a wry smile when folk like us sit in our Sydney and Melbourne offices and blithely proclaim to "understand" what makes Australian tick. Or when we get a brief that demands we create a campaign aimed at all Aussies of a particular demo/psychographic. I'm not really sure we can do that. The more I learn, the more I realise just how many different Australias there are out there.We like to think that there's enough homogeneity between markets, to make our jobs at least do-able. But consider this: At the height of the Victorian bushfire crisis, I took a peak at Fairfax's "most read" online articles. Melbourne, Sydney and Brisbane readers were almost universally interested in the fires. But our friends in WA had something else on their mind that day.
The top five stories in WA were: 1. Kerr sleepy after raunchy night our with Orlando; 2. Jessica Alba's weight loss secret; 3. Bargain-buy Aussies out of favour in IPL; 4. Inside his head; 5. Lunar eclipse tonight over WA skies. And as I write this, a quick check of the top five travel topics across most of Australia. But over in WA, their top five looks a little something like this: 1. Sex sells as at half price as Bankok hit by crisis; 2. Swinger's club; 3. Nude New Year's "sex party" a con, warn Malaysian authorities; 4. Paradise found; 5. Top 10 places to nude up. So, West Australians are different from the rest of us, and if you want your ad to work over there, it's probably best that your brief contains the word "nude", "sexy", "sex", "sexual", "party" and "celebrity".
This is why it's good for us to travel. Most Sydney advertising people live and work in a hermetically sealed bubble known as Surrey Hills. You might venture to the beach, but have you ever taken a drive to Sydney's outer west?...

... In many ways, this is the real Australia, the Australia we get paid to persuade. And it's the [including WA] Australia you're probably the least familiar with. We're a ridiculously large country, and every region has its own peculiarities... I know where I'll be taking my next holiday"

And I know that's the reason why my holidays in WA will end immediately after this semester.