something about no *s

Djuice metro-billboard(s) by SMART.

Super simple solution to a super common issue; how often do you see the * displayed right up in the far corner after you've been incentivised by a great deal? Well, pretty much in every case when deals seems to good to be true. Except for the simple execution - intensified copy against an uncluttered background in the color of Djuice - and the great choice of media, I like that they [SMART.] allocate five consecutive metro-billboards to communicate that there is no * to this deal. Instead, the * is basically the big idea of the campaign. Smart. Yet you sure hope they can deliver that promise - thus that there are no *s.