Friday 6 March 2009

something about little creatures going global

It's been my favorite restaurant in Perth now for nearly two-and-a-half years now; it delivers the best quality beers and ales - yet solely Coopers Original Pale Ale being an exception - of the whole of Australia's supply and yet they haven't come far - until now. The next step is hence to enter the beer-loving, football-passionate and lucrative market of the Netherlands. Well, at least fictionally. The reason being is that this task constitute one of my major assessments [International Marketing] during the following months at University; i.e. introducing West Australian beer specialist's Little Creatures to the mid-European market. However, along with my fellow group members we seek to make the experience as non-fictional as possible, aiming to deliver the most realistic, relevant and accurate assessment we've ever submitted. Go team!

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