Tuesday 2 December 2008

something about digital all over

Rebounding the last chapter for a dose of serious competition from Great Works. Check out their client portfolio and this Absolut Machines campaign - that's being hooked up yet relying on a convincing competitive edge.

It's no secret that the world's becoming more digital by the day. More and more people connect to the Internet, changing their habits and behaviour.
We also find that the Internet is becoming more and more like television and television is becoming more like the Internet. IP-telephony, Triple-play, TV in your mobile. It's all coming together. This (and a whole bunch of other stuff), we thought, demanded a new type of agency and guess what? We ARE that agency!
We believe in interaction and that advertising will keep moving into interactive and digital channels. Not everything we do is - or will be - digital, but we will always have one foot made of ones and zeros.

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