something about being in the background

Since August 2006, advertising has constituted a significant part of my everyday life and critical thinking. Since then, obviously, I've become more receptive or susceptible to - and subsequently more aware of - the everyday clutter that we get exposed to wherever we go, whenever we go, or in fact, even if we choose not to go anywhere - advertising is everywhere, anywhere, all the time. Yet, being young and naive doesn't make you realise the actual impact of the business; advertising is not just about brand building or promotional campaigns - integrated strategies, media buying and planning, and creative executions. A couple of days a go, during my every now and then flicking through the Adnews website I clicked my way through to the Ad Agencies link and from there I scrolled my way down to get a grasp of the actual numbers of available for service agencies (only in Australia) out there. I stopped counting after about two-hundred; the capacity and diversification of the business is immense with every agency offering their unique formula and niche to service clients with specific needs (or at least that's what they say). With the ongoing, or unfortunately incoming recession I doubt that every agency in that list will remain posted, however, if the two-hundred agencies that were counted will face bankruptcy within the next 12 months there will still be hundreds and hundreds left to compete for the thousands of clients out there. Further on, about advertising being long-term strategic or cleverly tactical, meanwhile other agencies holds mammoth accounts without showing off any creative power what so ever - the below ads have been put together be myself at Adcorp for the Government of Western Australia. Sexy - No. Lucrative - Yes!