something about charity

This ad belongs to the Swedish McDonald's World Children’s Day campaign, which besides print will consist of radio advertising in where MD have made a deal with the singer Sibel Redzep - the Swede, who will perform the song 'I’m Sorry' to further strengthen the campaign's message. Admirably, Sibel volunteered to write the song for The Ronald McDonald House, moreover, to share it with every customer that will contribute to the fundraise. The campaign is naturally meant to emphasise the event that will run during a two-days period where 10% of sales goes straight to charity for children in need (last year they raised approx. $600,000). Further on, the event's advertising will be visible on 4 191 000 tray-mats to inform about the particular weekend's purpose - now that's impact.