something about vegemite

how can a product made purely out of yeast extract sell at all? well, they do - in fact, the australian icon vegemite now celebrates its one billionth jar of vegemite that has gone down the production line. i've never dared to try it (only smelled it twice) and i never will - ever. good thing there are people like australians - in fact, most definitely essential for vegemite.

found one newspaper ad that correlates with their usp - interesting idea too.