only passively i was snoozing through the article for tomorrow's lecture in current issues in marketing communication, and only by instinct i snapped the usual: "getting people to interact with your brand is a shortcut to strengthening the relationships someone has with your brand", moreover, "if people interact with the brand then they will become more engaged with the message, and develop a stronger predisposition to a message the have just received" / adam ferrier, planning partner & consumer psychologist @ naked communications. some would write a book to back up such facts, others would just, as in this case, narrow it down to some two qualitative sentences (even to one if you're a talented copywriter). so why waste time and talent to write a 650 page book explaining consumer behavior when all it does is meandering around straightforward facts?
anyway, ferrier's article lead me onto naked communications' website, further it lead me onto TBWA Oslo's website, who recently launched a campaign for smartfish, yet along with naked comms promoting their new beverage smartfish omega 3 - fish & fruit. disgusting one would assume, yet the campaign seems pretty cool by judging this singular print ad and a TVC featuring norwegian snowboarder and legend terje haakonsen.
Thursday 9 October 2008
something about terje haakonsen
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3 comments:
some people would even create an entire unit to explain the concept...
Terje rocks!
did the skydiving example or the thorough analysis of remote clan's everyday social activities give you any eureka of how people create emotional bands with brands?
i like these cartoon ads a lot. i'm weak for all of them :)
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