something about shared visions

has your mobile phone become an expression of who you are?

recently, their has been several integrations between mobile phone manufacturers and respected trendsetters. these cluster cases signifies cooperations of shared visions, where some recognize themselves with multinational ready-made clothing companies (or the other way around) while others integrate through technology. could this result in a kind of double brand equity effect or do they worsen each others image?

however, it is for us (the consumer) to judge which of these merged visions that benefits the most. which do you prefer? fashion or technology?

lg & prada?


motorola & dolce gabbana?


samsung & armani?


nokia & carl zeiss optics?


sony ericsson & walkman?


gucci & ?


or perhaps just apple & apple (iphone & ipod)?