something about red bull

red bull gives you wings. we know that by now. not that it literally or physically gives you wings, but we know what they are trying to say.

red bull is an austrian owned company, founded by dietrich mateschitz in 1987. their original promotion idea is known as grassroots marketing, or buzzmarketing, using a direct approach to communicate with their target market and audience (demographic 16-29). red bull has exaggerated the use of this particular media. they've successfully managed to make a lot out of a little, they've been able to pick their moments in their market with precision. their use of modern guerilla marketing have efficiently captured attention of their consumers and the media to the point where talking about their brand has become entertaining, fascinating and newsworthy. moreover, they've been able to get people to talk about their brand and the media to write about your brand.

the success of red bull is totally crazy in relation to what they actually offer in regards to the product range (product range in singular). has their 'unwanted' connection with nightclubs something to do with the incredible response in terms of brand awareness?

anyway, this commercial is according to me the one and only (pretty worn out though).



anyone up for a jaegerbomb?