something about insight, or should it read thoughtfulness?

Tediously, I must admit that Honda's ongoing campaign for the new hybrid 'Insight' actually is pretty neat; a prominent interpretation of how the means to and end applies effectively as a communications model. The means to this post, however, was inspired by @cjmalmsten on Twitter, who posted the Honda Insight TVC on his Twitter site. The TVC is part of the global campaign and is created by Honda's Amsterdam partner Weiden+Kennedy. The TVC is well executed and truly evokes the emotive sentiment of environmentally efficient cars, however, completely ignores other important benefits that the vehicle offers. Yet let's assume it's the reason for why the print medium is part of the integrated campaign; these clean, uncluttered executions tell us a more specific story incentivised by punchy headlines. A personal favorite being, "theoretically. it seats 6.75 billion". Hence, a pretty extensive target audience too. The credentials for these particular ads goes to Honda's USA based full-service agency RPA (Rubin Postear and Associates).

This time the verdict being, conventional yet insightful, or should I say thoughtful.