something about ho-ah

The most appalling (in proper British accent) ongoing ads on Australian television is without doubt Domino's "Ho-ah"-campaign. Fortunately, but with very limited research, I haven't been able to find any example of these disgusting pieces of production that Domino's along with their creative partner The Campaign Palace and media partner Mitchell's have created and executed. The idea is basically idealess and is therefore quite hard to describe. But I'll try. A quirky, pretty unhealthy looking guy or gal (or both together) moving around, screaming for something, is suddenly struck by a ridiculous amount of pizza-filling. This obscure scene is then followed by the Domino's logo appearing along with "Order online"-option and the annoying new slogan, verbally shouting "Ho-ah". Something like that. Unfortunately though, the campaign will most definitely continue to disgust, but now also including unconventional pasta sauces being thrown at their actors.

Shame on you fans on Facebook.

Ps. One example is available on the website.