something about a sixtieth birthday

A superb retro-ad for the 60 year old VW Van. Strongly copy-driven - headline and body - supporting the very abstract but imaginative art direction; have a thorough read of the ad, and enjoy the artifacts of the Type 2 later.



Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Patrice Dumas
Art Director: Aurélie Scalabre

something about being on the radar

The blogger of The Planning Lab has now revealed his shy and jealous audience through the use of Google Analytics, and thus apparently us Swedes in Western Australia can no longer hide our geographical coordinates from ending up in his logbook. Once again, Google have underpinned its power; superiority and versatility that leave us other completely exposed, but rather amazed and somehow thankful. Busted, but not quitter.

Post-note: Imagine if (or may I write when) Google develops a tool that can measure the impact and effectiveness of all kinds of integrated marketing campaigns; I wouldn't mind being a part of that revolution.

something about a never ending story

When you're far, far away from a home of brilliant communications, there are certain stories that you miss out on as a result; however, if it has enough impact you can at least enjoy it and appreciate it after the others. Yet, even though great advertising is timeless it should be mentioned that this ad has been around for at least a couple of months now, and for no sane reason I've been a complete jerk not to have posted it before. Anyway, toilet paper-ads often belong in the category of conventional solutions; it's all about softness (naturally one would assume) and cute storytelling. SCA Edet, however, along with their creative agency Valentin & Byhr have executed a campaign that quite brutally, but still charmingly breaks these conventions into something new and definitely more entertaining. Literally, they tell us a never ending story with their pants off. For me it's a brand switching I-will-not-wipe-my-butt-with-anything-but-Edet ad. The song, a mix of Limahl's 'Never Ending Story', is performed by Gothenburg's Cookie Sweetheart and is now, because of the campaign's success, available as single in iTunes.

something about spoilt dogs

First, I just want to apologies for my previous post's unprofessionalism; terrible grammar and lazy input. The lazy input level remains unmotivated in regards to that particular post; however, some grammar errors have been mildly edited. Today's post includes a viral for Alpo dog-food, which is not too much of fun but demonstrates an example of how branded entertainment continues to evolve. Retrieved from Fallon Planning's blogspot. Not much else to write but to instead redirect you to the Fallon blogspot where the creators themselves explain the idea more in-depth.

something about ho-ah

The most appalling (in proper British accent) ongoing ads on Australian television is without doubt Domino's "Ho-ah"-campaign. Fortunately, but with very limited research, I haven't been able to find any example of these disgusting pieces of production that Domino's along with their creative partner The Campaign Palace and media partner Mitchell's have created and executed. The idea is basically idealess and is therefore quite hard to describe. But I'll try. A quirky, pretty unhealthy looking guy or gal (or both together) moving around, screaming for something, is suddenly struck by a ridiculous amount of pizza-filling. This obscure scene is then followed by the Domino's logo appearing along with "Order online"-option and the annoying new slogan, verbally shouting "Ho-ah". Something like that. Unfortunately though, the campaign will most definitely continue to disgust, but now also including unconventional pasta sauces being thrown at their actors.

Shame on you fans on Facebook.

Ps. One example is available on the website.

something about swopping

Stefan the Swopper (Retrieved from Not another planning blog via Åkestam.Holst).


Stefan the Swopper from Stefan the Swopper on Vimeo.

something about targeting the right people in the right place at the right time

For all of you who've been following Glocalnet's campaigns since 2004, the positioning of this brand is pretty clear and simple - telecommunications at the lowest price. Glocalnet, along with their head agency and long-term partner Garbergs (nominated Sweden's third best agency 2008) have, since 2004, launched a good 30 integrated campaigns to get this straightforward promise across. But with no further depth into these always-entertaining, always-effective campaigns, Garbergs latest initiative to target the youth market is perhaps not the greatest example of an opp-to-see campaign, but indeed a great example of creativity and proactivity that generates engagement with the personified target audience. Unfortunately though, for all other nationalities but Swedes - and in particular Swedish students - this guerilla-light campaign will make no sense at all. Therefore, I dedicate this this post to all of you that have a fair chance to unveil the genius idea behind this approach.