Ameriquest Mortgage Company was one of the United States's leading wholesale lenders; yet before they capitulated, or sold their loan servicing unit to Citigroup they did invite to a bit of laugh. Some five TVC executions of slice-of-life moments to convey the message "Don't judge too quickly. We don't." will remain forever in advertising history.
Friday 23 January 2009
something about a former loan lender
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