This SlideShare-app is completely useful and versatile. Too much great to say about these 67 slides created by Vincent Schmidlin and Michael Zorn from the strategy department of Scholz & Friends, Germany (Retrieved from The Planning Lab). To engage you, I'll re-quote a quote from the slideshow: The whole industry is obsessed with the idea of a simple message, endlessly repeated, but it's not about one big, simple hook... What people actually want is stuff with some complexity, some meat, some richness... Not stuff that's distilled on a simple essence or refined to a single compelling truth. No-one ever came out of a movie and said "I really liked that, it was really clear". Clarity is important to our research methodologies, not to our consumers. Russel Davis, darth strategist Wieden & Kennedy
Topic-centric communication it is.
2 comments:
haha, i guess this slide is perfect for you, like a bible for advertisers?
or is advertisers the right defination?
Well, I guess you could say it is a tiny chapter of the 'decreasing value of mass media vs increasing value of social media'-bible. I.e. consumers are running the show in a media booming, media sophisticated world. "If it's not worth talking about, it's not worth doing"; if you have something interesting to say, people will start to talk about it - the show is on.
Post a Comment