Tuesday 9 September 2008

something about vigilance

a concealed intrigue of advertising is, in fact, this obvious. the power of advertising could be put into context?

SYDNEY: Qantas is being investigated by Britain’s advertising watchdog after complaints about an ad campaign that claims the airline is the most experienced in the world.

The Advertising Standards Authority (ASA) has received complaints from the public about a series of print and television ads for the airline, which have run in the UK in the past year. The ASA is the independent body set up by the advertising industry to police the rules laid down in the advertising codes.

Complainants believe there are older airlines than Qantas. According to the company’s website, it was established in 1920. The ASA will have the investigation complete in about a month.

The timing of the investigation isn't good for Qantas, with the airline receiving unwanted attention for problems with the maintenance of its fleet.


laws, regulation and boundaries is really the dark side of the business, anyone to agree?

No comments: