something about a longing-for campaign

yes, it's the droga5 australia's preview of the VB gold campaign. admittedly, i had unbelievably high expectations for this particular campaign, yet the result somehow corresponds to those. i like the third one best, but it excludes the payoff, i.e. what the actual product is, however, if you watch the top and middle ones first, the message will become clear. these ads could as well work for radio, the rather amusing storytelling correlates well with the message. enjoy.