something about indoctrination

i just read an essay. this was the opening paragraph.

"regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. we are ceo's of our own companies: me inc. to be in business today, our most important job is to be head marketer for the brand called you."

how much i'm i over that cliché? well then, yeah, i got it! in fact, i got a distinction - so please, don't ever, ever again tell me how important it is for me to dress up nicely for a job interview, what a smile can do when i enter the interviewers' room, that my email address shouldn't be 27inches@hotmail.com, or:
"it's this simple: you are a brand. you are in charge of your brand. there is no single path to success. and there is no one right way to create the brand called you. except this:
start today. or else."

ever again. well, for you who still haven't been indoctrinated - there you go. but whatever you do, don't spend a dime on learning the concepts in-depth - that brand's called confusion, or waste of time.