something about a cliché

haven't been able to track down the agency-website for these ads, yet they were executed by king of sweden but the google hits were not directing me anywhere I wanted - perhaps the swedish monarch is to blame for that. I've seen several productions from king before and they are worth having a closer look at. this series is a bit cliché though, they caught my attention at once but quite drastically they lost ground for an unknown reason. clichés are primitive, risky and easily worn out, they lack creativity and are effortless in a desperate manner. am I being fastidious?