a while ago i proposed to perform a research to find out more about the cannes lion awards 2008, however limited access and memory loss has caused a delay. well, better late than never, right. so, i browsed around the ddb.com site and by hazard i found the winners from the press category - ddb, south africa. why am i not surprised? their creativity is unique.
i would personally describe their (ddb, south africa) style as being sarcastically provocative but with a neat and charming touch, which gives the ads a perfect balance between fiction and reality. the kind of humor that they've used in this series of ads is quite similar to the kind that fcb johannesburg used in their expigen (cough medicine) campaign as well as their latest lego campaign (see posts from march 30 and april 12). those south africans really get me going.
Monday 4 August 2008
something about those lions (updated)
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3 comments:
I love the one with the girl and the boy, however (WARNING: under 18ers) if you look fast, the toy in the top left corner could be a dildo, making the tagline and the "sweetness" of the ad something completely different.
hehe, true! what kind of a toy is it anyway?
Perhaps a [hoppstylta]?
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