i'm a sucker for alternative ways of getting consumers/customers to interact with a brand, but i don't know about this approach.. (swedish only)
.. so that kids can grow bigger (read fatter)? well, you could indeed create a pleasant dining-environment by broadcasting your own entertainment through the internal radio station, but will it actually cover the expenses and increase the sales in the long-term, which in this case seems to be the initial goal?
Thursday 7 August 2008
something about a radio venture
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As we discussed over the coffee it seems a little far fetched to assume that a radio station will increase sales. What's wrong with a cheap CD?
I know I would prefer to listen to music than some dude blabbering away when I'm eating.
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