something about courage

i can't pretend i'm in the mood for writing anything in particular - my university schedule is pretty uptight so to speak. but besides assignments, i have an urge to fill up my daily quota of communication-errands off the record. yesterday i wrote a report on the increasing value of word of mouth, so subsequently i will not even go there at this moment. instead i'll just leave you all with an interesting piece of copy.

ddb stockholm is of course the agency behind this brave idea. i doubt that this ad was even published even though the payoff is empathic.