something about a color confusion

i love the idea of challenging people's perceptions or conventions. this particular campaign for beckers paint was created by åkestam.holst, stockholm - a business-innovator with a massive (and impressive) client portfolio, well worth having a closer look at (their website have english translation). this integrated 'time for a change?'-campaign included print, outdoor and web-ads, and was obviously meant to trigger the target audience to re-paint or re-varnish their facades or decks with products from beckers. below follows a collection of some of the campaigns content.

outdoor (metro): vego-meat-boy-girl-time for a change?


outdoor (metro): christmas-easter-homo-hetero-time for a change?


web/print: spring-autumn-time for a change?