something about an abbreviation

don't ask me why, but i love the word abbreviation. ironically, i don't like using abbreviations, in fact, i detest to handle them - dot here, dot there, dot nowhere. the sexiness of the word thus lies in the pronunciation, the meaning, and the spelling itself. i will continue to at least try to exclude abbreviations from my writing, but i will continue to embrace the sexiness of the word. but i can account for one abbreviation with an immense impact, because the ad below represents copywriting with an almost perfect precision. thank you calle lewenhaupt, thank you for providing hope of sexy abbreviations.