something about a virgin (or something)

from bbdo in athens comes this ad for bmw used cars. how should you interpret this one? is it effective anyway? not sure, but what i am sure of is that it at least draws attention, hence it communicates something. thus, i can't say wtf to this one because somehow i believe it to communicate really well with the particular greek target audience. not sure if it could work in sweden though - maybe - but in other local areas, for instance in my current hometown perth, it might just be a bulls-eye.