with two units presented to me - customer relationship management and new product development - i have no reason to complain at this very moment. tomorrow i will dig into current issues in marketing communications, which indeed seems to appear a bit more demanding, yet challenging. however, after each unit that i've enroll in (with only some exceptions) it seems to me that the field of communication and marketing, on a strategic level that is, really has something to offer me and hopefully vice-versa. besides, if you get all excited by ads like these, you should at least consider to enter this business.
'communication is everything, advertising is really something' (Frisk, 2008). eh, right.
by ddb, belgium.
Thursday, 31 July 2008
something about shifting gears
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