something about a mimic

two similar ads created by two different teams with only two months spread (although on different continents, but hey, whatever happened plagiarism?). must say i like the idea, yet hot wheels get the honor, not just because their series of ads were published months before but also because the idea works better with the kind of product they actually sell. other than that, i think the execution in both cases are fine.




but again, art director sukesh kumar nayak and copywriters heeral desai & kunal sawant wins this round.