Thursday, 15 May 2008

something about an attempt

is this how they learn to adapt a brand's soul in brazil? shape up miami ad school.

crappy photography, crappy art direction, crappy copy - crappy idea.

'but, but.. let me explain!' no way.

3 comments:

niklas said...

I actually think the idea behind is kinda good and smart, but I think the execution is crap.

carladamfrisk(at)gmail.com said...

ok. i agree that fingerprint thing is kinda' expressive but the execution as whole makes the cleverness fade away.

Joachim said...

i also agree with you. but still i want an iphone :)