something about red bull

red bull gives you wings. we know that by now. not that it literally or physically gives you wings, but we know what they are trying to say.

red bull is an austrian owned company, founded by dietrich mateschitz in 1987. their original promotion idea is known as grassroots marketing, or buzzmarketing, using a direct approach to communicate with their target market and audience (demographic 16-29). red bull has exaggerated the use of this particular media. they've successfully managed to make a lot out of a little, they've been able to pick their moments in their market with precision. their use of modern guerilla marketing have efficiently captured attention of their consumers and the media to the point where talking about their brand has become entertaining, fascinating and newsworthy. moreover, they've been able to get people to talk about their brand and the media to write about your brand.

the success of red bull is totally crazy in relation to what they actually offer in regards to the product range (product range in singular). has their 'unwanted' connection with nightclubs something to do with the incredible response in terms of brand awareness?

anyway, this commercial is according to me the one and only (pretty worn out though).



anyone up for a jaegerbomb?

something about lego. again for some.

i can't stop admiring these exclusively picture driven advertisements from lego created by, and executed through, FCB Johannesburg. the message is so obvious yet so simplistic. the slogan 'play well' is just an understatement.
i know that some of you've already been exposed by these brilliant creations. but really, have another browse.

something about music in commercials

a terrific commercial for saab 9-5 sport combi conveying a powerful message through the lyrics and melody of 'release me' performed by swedish oh laura.



another 'intelligent' message from apple for macbook air; the song, new soul by yael naim.



well executed, don't you agree?

wecome to nexus communication

the unofficial birth of brand; nexus communication.

this blog is customized to some things. it will pay extra attention to some things but less attention to other things, yet, it will be touched anyway. some things connect while other things are completely unrelated. some are just ideas or random notifications. some will involve you, others are just posted for the pleasure of highlighting its value. some things are novel while others are considered antique.
yet, I assure some of you some really exciting reading along with some cool graphic-, video- and audio samples. basically this blog will somehow satisfy your needs and wants in terms of some things.
because some things are just worth telling others about.

moreover;
yes, add it immediately to your few bookmarks.
yes, read it frequently.
yes, you can commercialize this blog.
yes, some things are customized particularly for you.
yes, share some things with me.
yes, post me some constructive critique.
yet, I already know that the readability on this blog is quite complex.
yes, consistently small letters.
yes, consistently in lousy english.
yes, the comments as well.
yes, this will be the greatest blog in the world.
yes, this is the unofficial birth of a brand.

according to carlada_m the + sign in the middle of the circle in the visual perception below represents what this blog is all about.
focus on this blog and everything else will slightly fade away.