something about t&a

In the spirit of good taste, view this TVC. Well, not for the superiority of it, but because it was, just then, a catchy line. You'll see. The first time I saw it was last week when I went to the movies - The Boat That Rocked - in Melbourne, and sure I admit I had a bit of a titter back then. The second time around I browsed passed it was only today at copyranter and so I thought, why not.

Cheesy, generic, but a little bit funny too.

something about direct translations

Translating english sayings directly into swedish can often end up pretty diffuse, and sometimes completely wrong. By Volontaire, an affiliate of Publicis Stockholm.

something about a heist

Well crafted by Wieden+Kennedy.

something about youtube's new analytical tool

Awesome stuff retrieved from the YouTube Australia blogspot: "Finally, we have some answers. Today we're releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site..."

something about moët & scarlett

Belonging to the male race and being a big fan of the very origins of champagne, I truly appreciate this new ensemble that 250 year-old champagne makers Moët & Chandon have encouraged: "In itself, it indicates a level of pride and dedication to the product; being 250 years-old and still being very contemporary". Well spoken Scarlett.

something about metropolitan hunting

A week of hell at Uni followed by an epic week in Melbourne during Easter is the declaration for low-stream @ NC. Anyway, somehow back on track now, yet what a comeback...

... Great print ads by Jung v. Matt Stockholm for Hunt Stockholm. Finalist, later runner-ups in this year's edition of Guldägget. More to come soon.

something about a summary

"It's about connecting with the receiver on the receiver's conditions." Stig Lundstedt, CEO Goss

A summary of the Guldäggsgala 2009 @ Stockholm Concert Hall. Retrieved from Guldäggsbloggen. Congratulations to all the winners, and all other competitors. This video is Swedish only.

something about a silver egg

Congratulations åkeatam.holst - absolute winner, or should it read runner-up.

something about daring promises

Conceited promises from AT&T back in 1993; 16 years later, did they fulfil those?
I wonder where that executive went.



Yet, I do like the retro devices utilised in the TVCs.

something about multi-platform advertising

Shots cutting-edge advertising and creativity worldwide recently (read 27 March 2009) published this article about a new technique of utilising interactivity in cinemas through motion sensors placed around cinema auditoria to allow film fans to play an interactive game. Traditional media have become new media. Now, just how fascinating is this business?

An example of how the technique works can be viewed here.