something about targeting the right people in the right place at the right time

For all of you who've been following Glocalnet's campaigns since 2004, the positioning of this brand is pretty clear and simple - telecommunications at the lowest price. Glocalnet, along with their head agency and long-term partner Garbergs (nominated Sweden's third best agency 2008) have, since 2004, launched a good 30 integrated campaigns to get this straightforward promise across. But with no further depth into these always-entertaining, always-effective campaigns, Garbergs latest initiative to target the youth market is perhaps not the greatest example of an opp-to-see campaign, but indeed a great example of creativity and proactivity that generates engagement with the personified target audience. Unfortunately though, for all other nationalities but Swedes - and in particular Swedish students - this guerilla-light campaign will make no sense at all. Therefore, I dedicate this this post to all of you that have a fair chance to unveil the genius idea behind this approach.

something about consumers running the show

This SlideShare-app is completely useful and versatile. Too much great to say about these 67 slides created by Vincent Schmidlin and Michael Zorn from the strategy department of Scholz & Friends, Germany (Retrieved from The Planning Lab). To engage you, I'll re-quote a quote from the slideshow: The whole industry is obsessed with the idea of a simple message, endlessly repeated, but it's not about one big, simple hook... What people actually want is stuff with some complexity, some meat, some richness... Not stuff that's distilled on a simple essence or refined to a single compelling truth. No-one ever came out of a movie and said "I really liked that, it was really clear". Clarity is important to our research methodologies, not to our consumers. Russel Davis, darth strategist Wieden & Kennedy

brands and communication in the era of media democracy

View more presentations from Scholz & friends Strategy group. (tags: conversation communication)

Topic-centric communication it is.

something about advertising in a recession

Retrieved from Fallon Planning.

Ads on Edge

View more presentations or upload your own. (tags: branding recession)

something about the history of marketing

An interesting video demonstrating why consumers are becoming more and more brand skeptic - brought to you by Scholz & Friends, Germany. Retrieved from Fallon Planning's blogspot.

something about adgrabber

I'm now a proud member of AdGrabber - a social network for the ad industry.

The incentive to join was: Join AdGabber and stop bothering your friends with your obsessive compulsive advertising disorder. On AdGabber, you can gab about industry issues, upload and share your favorite ads, peruse member profiles for your industry friends and those you want to friend, join or create a topic-specific group, keep up to date on industry events, read member's blog posts, find a job, post a job, post your portfolio and, yes, even see pictures of this idiot.

something about eyebrows

The new Cadbury TVC by Fallon London.

something about dissolving problems

Why solve your problems when you can dissolve them with products from Alka-Seltzer? Great illustrations; the overall executions, yet in particular the logo composition. The ads offer a psychological outcome and a physical resolution. By Clems BBDO, Paris.

something about a former loan lender

Ameriquest Mortgage Company was one of the United States's leading wholesale lenders; yet before they capitulated, or sold their loan servicing unit to Citigroup they did invite to a bit of laugh. Some five TVC executions of slice-of-life moments to convey the message "Don't judge too quickly. We don't." will remain forever in advertising history.

something about a farewell

In today's The Daily Telegraph the headlines and the content was, not unexpectedly mostly about Obama's Presidentship; however, an unexpected advertiser won the center of attention for creativity in terms of media placement. Veet has obviously been waiting for this moment to occur for as long as the majority of the American people have. Great consumer research too.



My apologies ladies.

something about thinking you can dance

Selling a TV show in today's cluttered media environment is an art; however, it seems here as if art itself has an edge when it comes to breaking through that clutter. The below TVC is a promo video for Australia's second season of So You Think You Can Dance - let's confess that it delivers some emotion.