something about credentials

Whenever ambition generates reward it is worthwhile to bow - a gesture of respect; as a devout admirer of my dear friend and fellow youngblood Niklas, who most recently was awarded 160 hours of work experience at
The Brand Agency, I must humbly express my congrats. My next door neighbors, 'The Brand', allocates numbers of clients that are of WA's most trusted brands, among them RAC. The below displayed ad is an example from 'The Brand's' RAC portfolio - a non-campaign ad, which from my perspective, as an advertising student and target audience consumer, is a good example of when the communication process does its job.

something about charity

This ad belongs to the Swedish McDonald's World Children’s Day campaign, which besides print will consist of radio advertising in where MD have made a deal with the singer Sibel Redzep - the Swede, who will perform the song 'I’m Sorry' to further strengthen the campaign's message. Admirably, Sibel volunteered to write the song for The Ronald McDonald House, moreover, to share it with every customer that will contribute to the fundraise. The campaign is naturally meant to emphasise the event that will run during a two-days period where 10% of sales goes straight to charity for children in need (last year they raised approx. $600,000). Further on, the event's advertising will be visible on 4 191 000 tray-mats to inform about the particular weekend's purpose - now that's impact.

something about heaven

Probably consumed to the grave, however, I can't get enough - neither of this ad nor of Heidi. Despite my point of view, this execution is a massive idea! I mean, imagine the illusion that every Rockstar-wannabe's (like myself) picture themselves when they consume this 30-sec ad - playing Guitar Hero with Mrs. (!!!) Klum in her Victoria's Secret underwear, seulement! As close to heaven you'll ever get - unfortunately too, as close to Heidi you'll ever get. Lucky Seal (and the cameraman).

something about vespa

Lovely ad to be produced in 2008 - the classic vespa is too cool for new-school. By M&C Saatchi - Auckland, New Zeeland.

something about japan

Indulging art direction - Now, I want sushi. By Scholz & Friends Stockholm

something about inverted communication

A visit at Adcorp's cleaning room:

Gents,

As a courtesy to others, please leave the bathroom in a clean and tidy manner - this includes placing used paper towels inside the bins provided, rather than on the floor. Thank You!

I love how our pissed off janitor can invert his written words into something rather polite.

something about the perfect fools

Online branding is really something, especially when it's created and executed by these guys. Perfect Fools is an independent agency owned and operated by Patrick Gardner, Tony Högqvist and Tony Sajdak - an inter- and proactive agency that provides a foolish dedication to crafting great online marketing experiences. Have a good browse through their archives - their work will amaze you.

The fool entertains. The fool tells the truth. The fool laughs at himself. The fool is wise. The fool can't be ignored. The fool rules!

Geeks.

something about wrapping up

Signed, sealed and delivered. Goodbye university (for a while at least) but Hello summer! Hm, let's begin with some advertising for a change. How lovely is this ad?

something about dejection

Only soon the shades of semester two 2008 are fading. Empty on words, aimless creativity and with no critical thinking left to generate I head towards the very point of dejection. But it has been a good semester - intensive, but good. Do expect some slight modifications on Nexus, but also remain patient to soon be provided with more content. For now and until 3 November, I leave you with my only wish.

something about recession

poor posting frequency is, however, not due to the recession, rather it depends an educational upswing. upswing as in four major assignments to be completed only before the end of october. however, i did allocate a quarter of an hour of my time to visit the storåkers macann website and found something that caught my attention for more than just a moment.