something about the end

New project in progress.

something about no limits

I'm currently working on some stuff for Lindex, in particular monitoring their current media activities for the No Limits-campaign. Fortunately for Lindex, at a first glance, the new collection is generally perceived with astonishment by prospected customers; Lindex brand image among the young, hip and trendy audience, 18-25 something, has over the past years been seriously infected - granny doomed, kind of. This time, however, they seem to have put all peas in the right pod in terms of trying to attract the younger influential audience. "They surprise", or "Lindex with edge" are among many more flattering comments that are thrown at the designers.

However, another obvious "trend" among bloggers who choose to report about the new "edgy" collection is also the choice of music backing-up the new TVC created by We Are Group. Tailormade for this particular campaign The You Know Who are closing-up to 3,000 views in just about 2 weeks on YouTube with their Puttin' on the Ritz-remix of the classic song (carrying the similar title). In the right environment songs can really (emotionally) boost the popularity of a brand - or vice versa. An interesting synergy.

something about retro storytelling

For Nike Sportswear, starring French footballer, and Manchester United left-defender, Patrice Evra.

something about creativity from scania

The simplest of executions may not always be the most effective solution when solving a problem, but they sure can be great sometimes. By The Fan Club in Malmö, Sweden - winner of Resumé's newly-founded industry competition Hela Skånes Bästa Reklam (The Best Advertising in Scania).

Skateboarding for beginners.

Ouch, ouch.

Beutifully crafted. Absolutely beautiful. That's how you prove your new client they've made the right decision - almost 80,000 views, and another 200 comments, in just about two weeks. By Lowe Brindfors



Lyrics by Asha Ali - My Time Is Now. Beautiful, too.

I wish the brand SAAB all the best.

something about sarcasm

I presume that /hiptobesquare will love this video, otherwise @Furjo will.



By JvM Stockholm.

something about a rethorical question

Targeted at students, by DDB Stockholm.

something about a social media revolution

Fascinating data from Socialnomics via Please Copy Me.

something about dempsey

Up and running - Dempsey.

We are where the audience is. Dempsey creates campaigns that reach loved ones through social media, mobile phones or more traditional channels. Be a dear, lend us two minutes of your time and let us explain how we can make your online presence more effective.

All the best of luck my friends.

something about shifting age segments

A valuable insight via Mashable. Click the draft.

One of the most actively discussed topics in the Twitter universe over the past couple months has been the idea that teens don’t tweet – at least not as much as older demographics, and certainly not as actively as teens who use other popular social networking sites.

Now, it appears that this story may be shifting. According to new data from comScore, younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment.

something about a slideshow

Creative Planning lecture slides by Leon Phang, planner at Jung v. Matt Stockholm, prepared for students at the Miami Ad School Europe. Retrieved from The Planning Lab or via @theplanninglab.

Creative Planning @ Miami Ad School

View more documents from theplanninglab.

something about loving people

What are alternative ways for ad agencies to attract new clients? Simply advertise.

Quite egocentic it may seem, but clever according to me - a great way for agencies to demonstrate their ideas and creative know-how.

By We Love People, Denmark.

something about keywords

Ancient idea, yet a nice illustration.



By DDB London

something about cheating the app store

An alert was sent out to our work-emails this afternoon, seems our "colleagues" used a tactic rather than a strategy.

Cheating the App Store: PR firm has interns post positive reviews for clients

When it comes to winning in the App Store, one PR firm has discovered a dynamite strategy: throw ethics out the window. Reverb Communications, a PR firm that represents dozens of game publishers and developers, has managed to find astounding success on Apple’s App Store for its clients. Among its various tactics? It hires a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client’s applications.

Click the snippet for the full article.

something about a generation y:er's ego

In preparation before my first week at Prime PR I extracted an always interesting topic, from the Prime sponsored book(let) Spaningar, about the fastidious Generation Y, in particular those born after 1990, and their belief about why they buy.

We seek sophistication in everything we do. We won’t become work-o-holics as like our parents. We won’t say “it was better back then” like our grandparents. We won’t stress ourselves out to buy. We want to be calmed down. We want to rest in peace. We want aesthetics and mindsoothing marketing that speaks to us via the heart and the brain’s emotive parts. We want advertising that is enough subtle and peeled. Our favourite option, when it comes to guidance about choice of consumption, is through recommendations from friends. No screaming incentives to buy.

Young Sweden is sick and tired of stress and hype. Young Sweden knows what is best for them, individually. They choose sophistication. And independence. They think.

something about [praim] pr

There is no one-way into the future, fortunately. Because you always have options, you should allow your mind to resonate, weigh pros and cons and ideally figure out the best way to go. Basically, follow your instincts.

Last week I was sure of my next step-stone, a Diploma-degree at Berghs School of Communication. But I started thinking about my options, which I then though were few because of the economic climate affecting the business. Therefore, the first thing that came to mind was to find an internship - unpaid. Offering your services for free might be the best chance you have being a newly graduated advertising, PR and marketing student. So I gathered my business contacts and started distributing my revived CV, hoped for the best and waited.

Several agencies were approached, mainly advertising agencies, one PR agency - Prime. Long story short, Prime PR offered me a 10-week internship starting from next week, on August 24. So I took the chance, rejected my place at the world's best communicational institution and wish for the best possible outcome. Let us hope that my instincts are well played. Only they know. But right now, I am super-excited. Super-motivated. Prime, here I come.

something about a defeat

By Ruth for Tekniska Museet (National Museum of Science and Technology), Stockholm.

All little geniuses favorite place.



Apparently they reached the finals in this year's edition of DN Advertising Cup, ironically beating the ad published in the previous post in the semi. Snap.

something about a new chapter

Nexus will be up running again soon. Ticked off my Bachelor of Communications. Next step is a Diploma-degree in Marketing Communications at Berghs School of Communication in Stockholm. Looking forward to a hell of a year - inspiration wise, and otherwise too. Now is when the magic happens!

Meanwhile, I will share the greatest piece of advertising this summer. Created by The Fan Club, Malmö.



Probably one of the most debated topics at the moment, especially in Sweden due to the summons of The Pirate Bay late this spring. As with the Goodbye Bush print ad previously discussed, the medium is the message.

Unfortunately, the copy only reads well in Swedish.

something about brrr

Exams and leaving Australia preparations are yet another reasons for slow-stream here @ Nexus. But the semester and Australian venture will end on June 17 and 26 respectively, my ambition then is naturally to revitalise this blogspot accordingly [to plenty of spare-time].

This time's segment of the world of marketing communications is Coca-Cola's Brrr campaign (under the Coke side of life theme) created by Ogilvy South Africa, which just this month began showing on Australian TV. Yet again I believe that Coca-Cola has approved an ad of truly emotive character - and yet again it has relevance, originality and impact. Music (yet again) by Caesar's - Jerk it out.

something about roland garros

A French aviator during World War I, yet also the name carrier of one of the most prestigious tournaments in tennis. The orange clay and the green and purple support colors are iconic for Paris Open Roland Garros's communication - heritage and consistency is what creates true classics. Becoming a 14-time Grand Slam champion - winning all four slams - is just another way around.